When people talk about backlinks, they usually mean the first, main link
[Berlin, Germany — [11/08/2025]] — When people talk about backlinks, they usually mean the first, main link — Tier-1. But if you've been in SEO for a while, you know — the story doesn't end there. Such a link needs support, and that's where Tier-2 comes in. The future belongs to Tier-2, and it's thanks to this tool that you can achieve the desired results. Progress doesn't stand still — I believe it won't be long before we see Tier-3, which will become an even stronger, more stable, and more versatile tool.
When I first heard about it, I thought: 'Why waste time boosting the link instead of the site itself?' But now it's clear: without support, even an excellent Tier-1 loses strength over time. Place a perfect guest post or niche mention (buylinkco.com) — and after just a couple of months, traffic drops and rankings slip. Tier-2 links work like a support team — they don't let your main links 'die.'
The idea is simple: take a page that already links to you and send links to it. These can be Web 2.0 blogs, forum threads, collections of small articles, and so on. The goal is not to impress someone with 'beautiful' sites, but to pass weight, authority — call it whatever you want — to that first link.
It's not magic — sometimes nothing happens for weeks, and then suddenly the main page jumps in the search results. That's the effect of steady Tier-2 work: no noise, no sharp jumps, just gradual strengthening until you reach the desired result. The main thing here is not to overdo it.
If you spam hundreds of cheap Tier-2s in a day, you'll get the opposite effect. If you place too few, it's like trying to push a car uphill with one hand. My experience has shown that a steady, gradual pace works best — like adding small logs to a fire instead of dumping the whole pile at once.
Variety is also important. If all Tier-2 links come from the same type of source, search engines notice it. I mix Web 2.0 posts, social shares, old but still active forums, and sometimes update the content on those pages to keep them 'alive,' because a dead link passes almost no value.
Clients ask: 'Why not just make more Tier-1s?' You can, of course. But good Tier-1s cost money, time, and effort. Tier-2 is faster, cheaper, and still brings results without unnecessary risks. It's not a replacement — it's reinforcement.
I've seen cases where a good Tier-1 stayed stuck on the third page of search results for months. We added a small network of Tier-2s — and it moved to the first page. No site edits, no new Tier-1s — just support.
Tier-2 is also insurance. If the main link loses weight, they can slow this process or even reverse it. In SEO, every detail gives you an advantage, and this is one of the simplest ways to gain it without unnecessary complications.
The process is quite straightforward:
• Find the Tier-1 links worth boosting
• Choose different sources for Tier-2
• Place them gradually, without sudden spikes
• Track the traffic and rankings of the main link
If there's growth — keep going. If not — change the combination. As in all SEO, it's about testing, adjusting, and patience.
I always tell clients: 'If you value the links you've already built — give them support.' Tier-2 won't bring loud case studies, but it quietly does its job, delivering value month after month. That's success — a tool in a long-term strategy that will lead the business to success (with the right approach, of course).
That's why for me, Tier-2 is not an extra option, but part of the plan from day one.
About BuyLinkCo
We don't just place links — we help them live longer. Tier-2 support included.
info@buylinkco.co